Background on Why I Read the Book
I purchased Myron Golden’s book after listening to him speak on Omar Eltakori’s podcast here:
Before listening to this podcast, I had heard a few reels from him and was introduced to him through an Instagram reel from someone I know.
After listening to this podcast episode, I had to get his book because he was so deep and had an answer for every business question he was asked. Lately I have been building my businesses and get tired of the constant ads of people talking about building something quick, fast, and in a hurry. I have come to appreciate those who sow seeds and let them reap. Now with that said I am not against quick turns of profit or striking it rich quick, but I understand that can’t happen every time. There must be systems in place and Dr. Myron Golden talks about systems constantly.
He talked about his book B.O.S.S. Moves in the podcast and I had to get a copy.
B.O.S.S. is an acronym for Business Optimization Success Secrets.
I recommend you check out the podcast above.
Let’s get into my takeaways.
Takeaway One
Mastery! Master Your Craft at The Level You're at Right Now
In the book Dr. Golden talks about business/life as a high rise. Of course, everyone wants to get to the top level, but everyone is not prepared for that level and what that level consists of. He instructs the reader to take time to truly master the level they are on and then go to the next level eventually once multiple levels are mastered there will be no one like you in your industry. While people are getting there as quick as they can you have taken the time to master your skills, and this will help you last longer at each level you are at.
One key quote he said in regard to mastery is, “If my customers know I am the best, they know that I won’t be the cheapest. If they know I am the cheapest they know I won’t be the best.” Mastery is how people know you’re the best.
Takeaway Two
The Four B.O.S.S. Moves
Dr. Golden says with these four moves you will scale your business 1280%. When I heard this in the above podcast, I had to get the book to learn more.
The four moves are:
Lead Generation
Lead Conversion
Customer Ascencion
Customer Retention
In the book he doesn’t dive as deep as I thought he would on those topics, and I think it’s because he spends more time on techniques and systems that make these four moves GO!
I am personally doing a deep dive to see how I can be better at these four moves in my own business.
Takeaway Three
Learn to DO the Thing
In the book Dr. Golden talks about the typical learning process of many. He talked about how we gain all this knowledge of so much, but don’t possess wisdom. Wisdom is the application of knowledge, and he breaks it down this way. He discusses how so many people learn a thing, then learn how to do a thing, BUT DON’T DO THE THING.
He discussed how focus should be on doing the thing, learning about it doesn’t create change, DOING the thing creates it.
There it is. Those are the three takeaways I have from reading B.O.S.S. Moves by Myron Golden.
Check out my book review video which discusses these three takeaways and so much more:
Have a great day. Read something TODAY!
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